This September, TikTok Shop partnered with WGSN to launch the Fall/Winter 2026 trend #SohoChic, and UNice Hair was honored to be part of the event. It was an exciting opportunity to experience the trend firsthand and explore how fashion and beauty come together to inspire personal style.
Image from #SohoChic event
What Is #SohoChic?
Image from #SohoChic event
Inspired by New York City's SoHo neighborhood, #SohoChic blends understated sophistication with a relaxed, urban edge. The palette centers on architectural neutrals like gray, cream, charcoal, and coffee brown, accented by rich burgundy, moss green, metallic finishes, and satin textures.
The result is a polished yet effortless aesthetic that celebrates individuality. From everyday outfits to evening looks, #SohoChic shows how small details can make a personal style statement.
Inside the #SohoChic Event
The event brought the trend to life with a New York-inspired street setting, interactive brand showcases, and runway looks reflecting different moments in city life. From morning commutes to evenings at the gallery, each scene showed how fashion can adapt to different occasions while maintaining a distinctive urban feel.
A dedicated livestream area connected the runway experience with TikTok Shop, bringing trend discovery and shopping closer together. For UNice Hair, it was a valuable opportunity to connect with the fashion and beauty community and discover fresh inspiration for the season ahead.
Completing the #SohoChic Look with UNice Hair
Image from #SohoChic event
A well-styled outfit comes down to the details, and hair is no exception. Sleek straight styles and soft waves complement the refined #SohoChic aesthetic, while rich brown and burgundy shades add a seasonal touch. With UNice wigs, you can explore different styles and create your own take on this urban trend.
What's Next for UNice Hair?
We're bringing inspiration from the event to upcoming hair tutorials, creator-styled looks, and seasonal color ideas inspired by the balance of neutral tones and statement accents.
Follow UNice on TikTok and stay tuned to our blog for more Fall/Winter hair inspiration. This season, find your style and make the trend your own with UNice.
