This year marks a major milestone for UNice Hair - our 10th Anniversary. What started as a passion for creating high-quality, natural-looking wigs has grown into a global beauty community built on confidence, creativity, and self-expression.
Image: UNice
To celebrate a decade of innovation and connection, UNice hosted a series of online and in-store anniversary experiences, bringing together customers, creators, and beauty lovers from around the world. More than a celebration, the 10th anniversary reflected how far we've come—and where we're headed next.
Meet UU: A New Symbol of the UNice Universe
View this post on Instagram
One of the most exciting highlights of the anniversary was the debut of UU, UNice Hair's very first official brand figure.
Co-created with our global community, UU is a symbol of love, confidence, and limitless possibility. Designed to be intentionally undefinable, UU represents the idea that beauty doesn't fit into one mold—and neither should you. Just like the UNice community, UU celebrates individuality, authenticity, and freedom of expression.
Growing With Creators: The UNice KOL Incubation Program
Image: UNice
At UNice, the community has always been at the heart of everything we do. During the anniversary, we proudly spotlighted our KOL Incubation Program, an initiative created to support emerging creators—no matter their follower count.
The program offers:
- Free wigs and early product access
- Paid collaboration opportunities
- Features across UNice's official platforms
By focusing on creativity, passion, and authenticity, UNice continues to grow alongside the creators who inspire us every day.
Anniversary Celebrations: In-Store and Online
To bring the celebration closer to our customers, UNice hosted 10th Anniversary Hair Store Celebration Parties at select locations. Customers enjoyed hands-on wig try-on experiences, interactive activities, and exciting lucky draws.
Prizes included:
- UU plush dolls
- Human hair wigs
- Hair dryers, curling irons, and straighteners
The celebration also extended online through unice.com, where customers worldwide joined the fun with exclusive anniversary discounts and complimentary gifts during the special 10th Anniversary Sale.
A Decade of Wig Innovation
Over the past ten years, UNice Hair has remained committed to solving real wig-wearing challenges through innovation. From customer-loved breakthroughs like the Bye-Bye Knots™ Wig and Pre-Everything™ Wig, to the launch of the Bye-Bye Slip™ Wig Collection in 2025, every product is designed with wearability, comfort, and realism in mind.
Each innovation reflects our belief that wigs should feel effortless, natural, and empowering.
“Our 10th anniversary was a celebration of everyone who has grown with UNice,” said Melody, Global Brand Director of UNice Hair. “As we move forward, innovation and community will continue to guide everything we create.”
Looking Ahead
Ten years is just the beginning. As UNice Hair continues to evolve, our mission stays the same: to empower confidence through craftsmanship, creativity, and community.
Thank you for being part of the UNice journey.