Gina Curls 101: The Curl Treatment Everyone’s Talking About

As a busy naturalista, you might love protective styles but crave the freedom of wearing your own curls. Enter the Gina curl. This salon-based curly-perm was developed by stylist Gina Rivera and is specifically formulated for tight coils and kinks. It’s billed as a gentler alternative to traditional perms or texturizers: you get looser, defined curls with more shine and less frizz. In this friendly guide, I’ll share everything beginners need to know about Gina Curls, from what it is to how to care for it at home.

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What is Gina Curl?

Gina curl is a professional “curl reformer” treatment designed especially for natural Black hair with tight curls or kinks. It gently restructures the hair so that coils become softer, more defined curls. Unlike a straightening relaxer, Gina curl preserves your natural curl pattern while cutting down on frizz and bulk. According to the official information, the main active ingredient is ammonium thioglycolate (the same basic chemical used in many perms), but in a mild blend. Stylists tailor the process by using 2–3 different solution strengths down your hair, so each section gets just the right amount of processing. In short, Gina curl transforms very tight, coily hair into a looser, easy-to-style curl without going bone-straight.

How to do the Gina Curl at home

Gina curl is really meant to be done by a trained stylist in the salon. The process involves custom mixing of solutions and precise timing (it can take an hour or more!). If you try at home, be very cautious: follow all instructions exactly, do a strand test first, and work slowly. Some people attempt to use a standard texturizer or mild perm kit as a DIY “Gina-like” curl, but this can be hit or miss. Honestly, the safest bet is to see a certified Gina curl stylist. They have the special products and know-how to get the best results.

How Do You Maintain a Gina Curl?

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Caring for a Gina Curl is all about moisture and a gentle routine, and by sticking to this consistent routine, your curls will stay soft and defined for months.

• In the first few days after the treatment, let your curls set—no washing, styling, or pulling your hair back.
• When it’s time to wash, use a sulfate-free shampoo and follow with a rich conditioner.
• Detangle gently with a wide-tooth comb while your hair is wet, and avoid heat tools like blow dryers and flat irons.
• Keep your curls hydrated with a good leave-in conditioner or curl cream, and sleep with a satin bonnet or pillowcase to reduce frizz.

FAQs about Gina Curls

What does the Gina Curl do?

Gina curl is essentially a permanent curl treatment for kinky/coily hair. It “softens and stretches” tight curls into more open, defined coils. The treatment reduces frizz and volume so hair becomes easy-to-manage, easy-to-maintain. Many clients find they can more easily wear a simple wash-and-go after getting Gina curls.

What chemical is in Gina Curl?

The Gina curl formula is based on ammonium thioglycolate, a common perm ingredient. The mix (about 5–15% strength) is milder than a relaxer, and it also contains conditioners, chelating agents, and milder additives to protect the hair. In other words, it’s similar chemistry to a perm or texturizer, just carefully balanced for curly hair.

How much does Gina Curl cost?

Salon prices vary widely. At one official Gina curl salon, the “Curl Reformer” service starts at $650 and up for short hair. Longer or thicker hair will cost more. (Some stylists charge closer to $900–$1000 for very long hair.) Always ask your stylist for a quote based on your hair length and density.

How long does Gina Curl last?

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Gina curls are permanent on the treated hair – the new curl pattern stays until that part of your hair grows out. However, as your hair grows, you will see new roots that aren’t curled. Stylists usually recommend a retouch every 4–6 months to refresh new growth. In practice, most people plan to come back at the 6-month mark, because by then the difference between roots and ends can get noticeable.

Can I straighten my hair after a Gina Curl?

Yes. Gina offers a Straight Variation service as part of the system. This means after doing the curl perm, you can have your hair re-processed (with a different solution) to go straight and smooth. In short, you can flip between having Gina curls and having Gina-straight hair by visiting the salon.

Can you swim with a Gina Curl?

It’s best to wait at least two weeks before hitting a pool or the ocean. Chlorine and salt water can prematurely strip the curl and dry out your hair. After those two weeks, it’s okay to swim – just wet your hair with fresh water and apply a leave-in conditioner before getting in, and rinse thoroughly afterwards.

Is Gina Curl worth it?

Many people find the results worth the effort. Gina curls can make daily styling much easier and even help retain length, since fewer tangles mean less breakage. Personally, I was amazed at how my hair seemed to grow (shedding slowed, tangles went down). On the downside, remember this is still a chemical perm – you must commit to the aftercare routine.

Conclusion

Gina curls offer a modern way for Black women to enjoy looser, more manageable curls without reaching for wigs or extensions. If you want fuss-free, soft curls and are okay with the upkeep, Gina curl could be a great choice. If not, it might not be your thing. Either way, know that loving your natural hair is what matters most.